UK launch planned · Christmas 2027
Their own phone. Not the whole internet.
Pip starts simple with calls, messages, quests and live location — then adds more freedom and responsibility when they’re ready.
You decide who they can contact and what they can access.
Made for real life
Missions, challenges and things to actually do.
No social feeds
No social media or open browser in the planned child experience.
Stay connected
Calls and messages with people you approve.
Grows with them
You decide what unlocks, and when.
Independence for them. Boundaries for you.
The first-phone dilemma
A phone they want. Boundaries you can trust.
Calls, messages, photos and useful independence — without starting with social feeds, an open browser or unrestricted apps.
Useful when they need it. Easy to put down when they don’t.
For them
Calls, messages, photos, missions, collections and things to earn.
For you
Approved contacts, location, school mode, bedtime and capability controls.
Built to be put down
More than a phone to call home on.
Pip gives kids positive things to do with their phone — with clear finish lines instead of endless feeds.
01
Discover
02
Do
03
Collect
04
Earn
Inside Pip
See what they can actually do.
A preview of the planned experience: connection, discovery, missions and responsibility. Screens and capabilities may evolve before launch.
Home
Simple enough to understand at a glance, with the things they actually use.
Missions
Football, photo hunts, mysteries, nature and challenges you create.
Collections
Keep the things they discover, complete and photograph along the way.
Pocket money
See what they’ve earned, what they’re saving for and what comes next.
Pip in real life
Made for growing independence.
Discovery
Independence
For grown-ups
You decide what comes next.
Start simple, then add capabilities as they’re ready for them. Two children the same age don’t need to have the same phone.
Ready is a stage, not an age.
Calls & messages
Approved calls
Only people in their trusted circle.
Text messaging
One-to-one messaging with approved contacts.
Photo messages
Add richer messaging when you want to.
Ask to add a friend
Requests stay pending until you approve them.
Quick check-ins
Simple replies such as “On my way”.
Explore & create
Missions
Sport, photo, mystery, nature and family challenges.
Snap It camera
Take photos without feeds, filters or public posting.
Discovery
Identify and learn about things they find.
Collections
Save discoveries, achievements and completed challenges.
XP & badges
Positive progress without punitive streaks.
Money & responsibility
Pocket money
See a simple family-managed balance.
Pay
Tap to pay for approved everyday purchases with parent-set controls.
Savings goals
Save towards something they actually want.
Parent-set rewards
Attach money or XP to jobs and missions.
Responsibilities
Chores, homework completion, goals and everyday things to remember.
My day
A simple view of what’s happening next.
More independence
Location
See the device location when reassurance is useful.
Arrival alerts
Know when they reach home, school or another chosen place.
Maps & directions
Add navigation when they’re ready to travel further.
Music
An optional later capability rather than an always-on default.
Notes
A simple useful tool as Pip becomes more grown-up.
Boundaries
School mode
Quiet everything non-essential during class.
Bedtime mode
Reduce non-essential features at night.
Contact approval
New people cannot simply add themselves.
Always
No open browser
No general-purpose web browsing in the child experience.
Built in
No open app store
Capabilities are curated rather than freely downloadable.
Built in
Always there
SOS
Fast access to a grown-up when they need help.
Always
Emergency calling
Emergency access remains available regardless of modes.
Always
Battery & connectivity
Useful device status in the parent experience.
Always
Software updates
Secure updates keep Pip current as the product evolves.
Always
Make it theirs
Your phone. Make it yours.
Dinosaur today. Black silicone in a few years. Swap cases, straps and charms as their taste changes — without replacing the phone underneath.
Why I’m building Pip
This started with a question my own family is beginning to face.
People in my family are getting to the age where having their own phone is starting to become a real conversation. And I understand why. You want them to be able to call you, message you and have a bit more independence.
But I also look at a normal smartphone and think: do they really need access to all of that yet? Social feeds, an open internet, endless apps and content designed to keep them looking at a screen. It feels like a huge jump just to solve the simple problem of being able to stay in touch.
That’s where Pip came from. I wanted to build the phone I’d feel good about giving to my own kids — something that still feels exciting and properly theirs, but where the adults around them can decide what they have access to and when.
I don’t want technology to replace childhood. I want my kids outside, seeing friends, learning things, getting muddy, finding their way around and gradually doing more on their own. Pip should support that independence without becoming the centre of it.
Oliver · Founder, Pip
FAQ
Questions parents ask.
How is Pip different from another kids’ phone?
Can my child download apps or browse the web?
Who can they call and text?
Will they outgrow Pip?
What happens to their photos and data?
When can I get one and what will it cost?
Founding families
Be there from the beginning.
Get product and launch updates, and hear about opportunities to help shape Pip. Joining the waitlist is an expression of interest, not a purchase or a reserved phone.
Join the Pip waitlist. No payment is taken here.