UK launch planned · Christmas 2027
More freedom. Not everything.
More freedom. Not everything.
More freedom. Not everything.
A first phone for when they're ready to do more on their own. Calls, messages and live location when they need them. No social feeds, open browser or app store. You stay connected while they get a little more independence.
A first phone for when they’re ready to do more on their own. Calls, messages and live location when they need them. No social feeds, open browser or app store.
Stay in touch
Calls and messages with people you approve.
Know where they are
Live location and arrival alerts when they’re out on their own.
Give them more freedom
A first phone for school, friends. clubs and everyday independence.
Without giving them everything
No open browser, social feeds or unrestricted app store.
THE FIRST-PHONE MOMENT
More freedom. Not everything.
Walking home from school. Going to football. Meeting a friend. Popping to the shop.
There comes a point when being able to call or message home starts to make sense. Not because they need everything a smartphone can do. Because they’re ready to do more on their own.
Useful when they need it. Easy to put down when they don’t.
Walking home from school. Going to football. Meeting a friend. Popping to the shop.
There comes a point when being able to call or message home starts to make sense. Not because they need everything a smartphone can do. Because they’re ready to do more on their own.
Useful when they need it. Easy to put down when they don’t.
Useful when they need it. Easy to put down when they don’t.
MISSIONS
MISSIONS
More doing. Less scrolling.
More doing. Less scrolling.
More doing. Less scrolling.
Most phones give kids endless things to watch. Pip gives them things to do. Pick a challenge, go and try it, then record what happened, from photography to creative projects. Jobs you set at home can count towards pocket-money goals too.
Most phones give kids endless things to watch. Pip gives them things to do. Pick a challenge, go and try it, then record what happened, from photography to creative projects. Jobs you set at home can count towards pocket-money goals too.
Real-world activities. Built to be put down.
Real-world activities. Built to be put down.
Pick a mission. Go do it. Record what happened.
Then back in your pocket.
Pick a mission. Go do it. Record what happened.
Then back in your pocket.
Pick a mission. Go do it. Record what happened.
Then back in your pocket.
A DIFFERENT KIND OF FIRST PHONE
A phone they’ll actually want.
A phone they’ll actually want.
A phone they’ll actually want.
Not a toy pretending to be a phone. Not an adult smartphone with everything switched off. Pip is designed around the things children will actually use — their friends, their photos, their Missions and a look they can make their own. A proper first phone, with boundaries chosen by you.
Not a toy pretending to be a phone. Not an adult smartphone with everything switched off. Pip is designed around the things children will actually use — their friends, their photos, their Missions and a look they can make their own. A proper first phone, with boundaries chosen by you.
01
Their people
Call and message approved friends and family.
Call and message approved friends and family.
02
Their photos
Take photos, try Missions and build Collections from real life.
Take photos, try Missions and build Collections from real life.
03
Their style
Choose colours, themes and cases that feel like them.
Choose colours, themes and cases that feel like them.
04
Your reassurance
Live location and arrival alerts, so you know they got there.
Live location and arrival alerts, so you know they got there.
Start with what they need. Add more when they’re ready.
YOUR RULES. THEIR FREEDOM.
Your house rules. Built in.
Your house rules. Built in.
Your house rules. Built in.
distractions during school? Every family has its own rules. Pip makes yours easier to put into practice.No phones at bedtime? Only people they know? No distractions at school? Every family has its own rules. Pip sticks to yours, so you don't have to be the bad guy every evening.
distractions during school? Every family has its own rules. Pip makes yours easier to put into practice.No phones at bedtime? Only people they know? No distractions at school? Every family has its own rules. Pip sticks to yours, so you don’t have to be the bad guy every evening.
A little more freedom for them. A lot less to manage for you.
♧
♧
Their people. Your say.
Choose who can call and message. New friends need your OK first.
Choose who can call and message. New friends need your OK first.
⌖
⌖
Know they got there
Live location and arrival alerts for home, school or anywhere you choose.
Live location and arrival alerts for home, school or anywhere you choose.
◷
◷
Bedtime means bedtime.
Pip goes quiet at night and during lessons, all on its own. No arguing at the bedroom door.
Pip goes quiet at night and during lessons, all on its own. No arguing at the bedroom door.
⚙
⚙
More when they're ready.
More when they’re ready.
Switch on new features as they grow, one at a time.
Switch on new features as they grow, one at a time.
PIP GROWS WITH THEM
Ready is a stage, not an age.
Ready is a stage, not an age.
Ready is a stage, not an age.
Start simple. Add more when they're ready.
Start simple. Add more when they’re ready.
01 · Start simple
Calls, family, camera and the essentials.
Calls, family, camera and the essentials.
02 · More freedom
More approved people, messaging and ways to stay connected.
More approved people, messaging and ways to stay connected.
03 · More responsibility
Pocket-money goals, rewards and everyday independence.
Pocket-money goals, rewards and everyday independence.
04 · Ready for more
Additional capabilities when your family decides they’re appropriate.
Additional capabilities when your family decides they’re appropriate.
These aren’t fixed age bands or mandatory stages. Choose a suggested starting setup, then adjust individual capabilities whenever you want. Nothing unlocks automatically because of a birthday, XP level or time spent using Pip.
These aren’t fixed age bands or mandatory stages. Choose a suggested starting setup, then adjust individual capabilities whenever you want. Nothing unlocks automatically because of a birthday, XP level or time spent using Pip.
A little personality goes a long way
Their phone. Their style.
Their phone. Their style.
Their phone. Their style.
Charcoal, cream or yellow. A simple case or something bolder. Pip is designed to feel like their phone, not the compromise phone.
Choose colours, cases and themes that suit them now — and change the look as their tastes change.
Because growing up means changing your mind. A lot.
Charcoal, cream or yellow. A simple case or something bolder. Pip is designed to feel like their phone, not the compromise phone.
Choose colours, cases and themes that suit them now — and change the look as their tastes change.
Because growing up means changing your mind. A lot.
A NOTE FROM THE FOUNDER
Why I’m building Pip.
Why I’m building Pip.
Why I’m building Pip.
My family is getting to the age where the world starts opening up a little. Walking places on their own. Spending more time with friends. Wanting a bit more freedom. And with that comes the first-phone conversation.
You can hand them an adult smartphone with more access than they need, or a device so restricted it barely feels like their own. I started building Pip because I think there should be another option.
A real first phone with useful communication, a camera, their own style and boundaries chosen by parents. And something more: Missions that encourage children to create, explore and do things in the real world instead of spending their time endlessly scrolling.
Pip is still being built. The design, features and final price aren't fixed yet, and I want parents to help me get them right. That's why I'm inviting you in early.
My family is getting to the age where the world starts opening up a little. Walking places on their own. Spending more time with friends. Wanting a bit more freedom. And with that comes the first-phone conversation.
You can hand them an adult smartphone with more access than they need, or a device so restricted it barely feels like their own. I started building Pip because I think there should be another option.
A real first phone with useful communication, a camera, their own style and boundaries chosen by parents. And something more: Missions that encourage children to create, explore and do things in the real world instead of spending their time endlessly scrolling.
Pip is still being built. The design, features and final price aren’t fixed yet, and I want parents to help me get them right. That’s why I’m inviting you in early.
Oliver · Founder, Pip
FOUNDING FAMILIES
Be there from the beginning.
Be there from the beginning.
Be there from the beginning.
We're building a first phone children will actually want, and parents can feel good saying yes to. Join our Founding Families to see what we're making, help choose designs and features, and get first access to UK launch news.
Help choose phone colours, cases and features
See early hardware and Pip OS progress
Tell us what your child would actually want to use
Be first to hear about pricing, reservations and availability
We’re building a first phone children will actually want, and parents can feel good saying yes to. Join our Founding Families to see what we’re making, help choose designs and features, and get first access to UK launch news.
Help choose phone colours, cases and features
See early hardware and Pip OS progress
Tell us what your child would actually want to use
Be first to hear about pricing, reservations and availability
Become a Founding Family
Become a Founding Family
Occasional updates and a say in what we build. No spam, unsubscribe any time.
Occasional updates and a say in what we build. No spam, unsubscribe any time.
Free to join. No payment or purchase commitment.
Free to join. No payment or purchase commitment.
FAQ
FAQ
Things you might be wondering.
Things you might be wondering.
Things you might be wondering.
What age is Pip for?
Why not just give them an iPhone with Screen Time?
How is Pip different from an old smartphone with parental controls?
Can my child call and message friends?
Does Pip have social media?
Does Pip have pocket money?
Can my child browse the internet?
Can I see where my child is?
Can I control what my child can use?
What will I be able to see?
What are Pip Missions?
Can Pip be used at school?
Will my child grow out of Pip?
When can I buy Pip?
How much will Pip cost?